20th Anniversary Mini Site and Theme Song Launched
Over the past few days Disneyland Paris have ramped up the coverage of the new celebration for 2012, the resort’s 20th anniversary. As part of the celebrations, Disneyland Paris have launched a new mini-site as part of the whole Disneyland Paris website. But, this time, you don’t need flash to access it. It seems that the tech guys at DLP have learnt a lesson and now guests with an “i” product will be able to join in the fun too! So, what is on this new website?
The new website looks great but don’t be fooled that this site will give you a big insight in to what is happening during the 20th year that we don’t know already. The site is designed for your “average” guest, not the super fans of the community that follow every step the resort makes. The mini-site uses all of the concept art and video released via the Disneyland Paris Twitter and Youtube channel. The website split itself into 5 section, each sharing information on the new additions coming to the park.
Each page shares a small piece of text that gives an overview of the show or event as well as a video in the centre that gives an overview of what ti expect. In the example above, the video uses test run video, backstage images and descriptions from people like Imagineer Steve Davison to give guests the best possible picture of what to expect.
The final section of the website give guests the chance to use Social Media to keep up to date with all the latest news. Guests will be able to link up to their Twitter, Facebook and Youtube pages.
As well as the launch of this mini-site, Disney have introduced some of the costumes and music for the 20th anniversary. Yesterday saw the resort’s annual general meeting and as part of the event, shareholders were treated to a glimpse of what is to come. Luckily, Disney Magic Interactive were on hand to get video of what was presented. During the meeting guests were given a sneak preview of the costumes and parade music for the new Disney Magic on Parade. The new song “Magic Everywhere” was played as well as a dance routine performed by cast from the resort.
What do you think to the new song? As good as those we have had in the past?
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