Disney are trying some different approaches on landing their latest animation to the cinema. They are using a method adopted in areas of a hotter climate. I can count on one hand the amount of times I have seen airplane advertising in the UK. Normally this is reserved for the beaches of Spain or quite commonly across Florida. Basically places where it is hot and people are outside. In general the UK is not hot and we’re normally glued to the telly.

The Disney Plane has been spotted flying up the east coast of England advertising Planes “Flying into cinemas August 16th”. Quite a gamble on their advertising budget. Have you spotted this yet?

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Thanks to Nick Harrison for sending in there photos (Literally hot off the press)