A huge announcement came out of Walt Disney Imagineering today. James Cameron’s world of Avatar will be coming to life at the the Disney Parks. It will all begin with a themed area built at Disney’s Animal Kingdom. Bob Iger and Tom Staggs today unveild a long term partnership with Cameron’s Lightstorm Entertainment and Fox Filmed Entertainment. This could mean a varity of Avatar themed attractions and products across all Disney Parks and Resorts. Construction of the first Avatar themed land at Animal Kingdom is expect to begin by 2013. The article said Walt Disney Imagineers will “dream up experiences that will take our guests deep into worlds of AVATAR like never before.” Cameron has two more Avatar movies in the works, so Disney is grabbing this franchise early on in it’s life span and the available characters and worlds available will only grow with time.
I guess this is Disney’s big answer to Harry Potter? I’m not into the Avatar world as much as I am Harry Potter. This announcement does not excite me as there are other things I think Disney could devote their time to. I will say, since it is happening, fitting this land into the Animal Kingdom does make the most sense. I just don’t think Avatar fits into pop culture like the other franchises Disney reached outside it’s own studios to incorporate… such as Star Wars and Indiana Jones. All this comes from someone who doesn’t like the movie however, so those of you who enjoyed Avatar, may have a different take. But when I hear of a new themed land or new attraction to the WDW resort, I want to be excited and this doesn’t do it for me. How about you?
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“James Cameron is a groundbreaking filmmaker and gifted storyteller who shares our passion for creativity, technological innovation and delivering the best experience possible,” Bob Iger said. “With this agreement, we have the extraordinary opportunity to combine James’ talent and vision with the imagination and expertise of Disney.”
“AVATAR created a world which audiences can discover again and again and now, through this incredible partnership with Disney, we’ll be able to bring Pandora to life like never before. With two new AVATAR films currently in development, we’ll have even more locations, characters and stories to explore,” Cameron said. “I’m chomping at the bit to start work with Disney’s legendary Imagineers to bring our AVATAR universe to life. Our goal is to go beyond current boundaries of technical innovation and experiential storytelling, and give parkgoers the chance to see, hear and touch the world of AVATAR with an unprecedented sense of reality.”
“AVATAR is a uniquely powerful franchise that has global appeal with audiences of all ages. Its spectacular settings, intriguing characters, imaginative creatures and strong themes of family and loyalty make it a perfect fit for Disney,” Tom Staggs said. “We can’t wait to give our Guests the ability to journey to Pandora and explore the incredible immersive world of AVATAR in person.”
Future locations for additional AVATAR-themed lands will be determined with our international theme park partners at a later date.