Imagineer Melissa Jeselnick chated live with guests today on the Disney Parks Blog.
This is the new marquee that will be in front of the Test Track building.
Melissa Jeselnick: The queue, the whole attraction is completely reimagined. The queue will look like nothing our guests are used to seeing it look. We’ll use the space to introduce guests to Chevrolet’s Automotive Design process – how it starts with a line and ends with the cars you can buy on the showroom floor. We’ll have actual items, sketches, cars, models from GM that have never been seen before by anyone outside the Chevrolet family. It’s basically changing from testing to design.
Melissa Jeselnick: Let’s talk about the Design Studios. In the studio, you have a chance to design your own custom concept vehicle. That design follows you into the ride, which is still the same physical ride that our guests know and love. You’ll ride in our sim car. As you move through the space, your custom design will be scored in areas such as Capability, Efficiency, Responsiveness and Speed.
Melissa Jeselnick: I think the new attraction and the artwork represent the digital age, and when people think about what the inside of a computer looks like, that’s what you think of.
Melissa Jeselnick: That’s (pictured above) just before our final virtual scene. By that point of the ride, you’ve experienced Capability, Efficiency, Responsiveness, and Power and we’re setting you up for Speed.
Guest asks, “Will we still experience the 65mph loop?”
Melissa Jeselnick: Yes, it’s still the same track layout that we know and love.
“Single Rider Line?”
Melissa Jeselnick: Yes!
Guest asks, How will the new “Customize your car” feature going to work? Wont there be multiple parties in one car at a time?
Melissa Jeselnick: It’s an interactive design kiosk, so in the full experience you can start from a line, then shape your vehicle and add attributes – pick the colors, the tires, and make it truly your dream vehicle. Everybody in the vehicle will have their ride design, whether they designed individually or as a group. As you move through the four groups, you’ll see how the design stacked up against the sim car design.
Melissa Jeselnick: It will be futuristic. We’ll have a whole new soundtrack that will not only compliment the attraction with music, but special sound effects too.
Melissa Jeselnick: Let’s talk about the four show scenes in more detail. Capability is where your car is tested for rough road and weather conditions. Efficiency tests your car design’s environmental footprint. The Responsiveness phase tests maneuverability, and finally, Speed is tested.
Melissa Jeselnick: We talk a lot about being in the digital space, but it’s still a physical experience. We’re using a lot of new technology to tell the story, but it is still a dynamic physical experience.