MARVEL’S THE INCREDIBLE HULK SMASHES ONTO iOS WITH LAUNCH OF ‘AVENGERS INITIATIVE’

Marvel’s first episodic series built exclusively for mobile devices will continue over time with free content and gameplay featuring more of the iconic Avengers

London, UK – 6th September 2012 – Marvel today announced the launch of Avengers Initiative, the first episodic game featuring Marvel characters built exclusively for mobile devices. The first installment of Avengers Initiative centers on one of the most iconic and beloved characters in the Marvel Universe, the Incredible Hulk, with a story and gameplay that will continue over the coming months with free episodic content featuring more of everyone’s favorite Avengers. The game is available now for iOS for £4.99.

“Avengers Initiative represents Marvel’s biggest and most ambitious mobile gaming project to date,” said TQ Jefferson, Marvel’s Vice President of Game Production. “With this launch, Marvel brings console-quality graphics and gameplay to mobile gaming, along with an experience that will continue over time with the addition of new Avengers.”

Avengers Initiative, developed by Chicago-based Wideload Games, is a gesture-based action game which features stunning HD console-quality visuals and visceral combat designed for mobile devices that gives players blazingly responsive attack and combo controls at the swipe of a finger. The game is centered around a distinct fighting style where players can experience raw, super-powered combat, complete with legendary moves and huge hits. Players can fully customize the Hulk, acquiring exclusive costumes, unlocking incredible super-powered abilities and upgrading the Hulk’s combat stats.

In the first installment of Avengers Initiative, players assume the role of the Hulk in the wake of a mysterious event known as the Pulse, which has freed hordes of super-powered criminals and monsters from a top-secret S.H.I.E.L.D. holding facility. Players must level up, gear up and smash some of the world’s most notorious villains, including Wendigo, Abomination and the Skrulls.

The Pulse event was first featured in Marvel: Avengers Alliance on Facebook and continues in the storyline of Avengers Initiative. Both games are interconnected, allowing players to gain points, unlock in-game items and level up via Marvel XP, a free live service that tracks progress, rewards achievements and lets gamers experience Marvel on a whole new level across multiple games.

Avengers Initiative is now available for £4.99 from the App Store on iPhone 4, iPhone 4S, iPad 2 and The New iPad, at: http://bit.ly/P2wq8N