This week, the Disney Company announced their best kept secret since DVC. Unknown to anyone, not even a rumour was heard, the company announced an expansion to come to the Animal Kingdom based out the box office hit Avatar. Popularly believed to be a response to Universal’s Harry Potter expansion this new area will be a fully immersive experience expected to open at some point between 2015 – 2016. In this video, Bob Iger talks about the reasons as to why this film is such a perfect fit with the Walt Disney Company. Take a look below.