From the Disney Parks Blog


I’m excited to share with you today a first look inside Big Top Souvenirs, which is the newest merchandise location to join the Storybook Circus area of New Fantasyland. I visited the location this past week as they were setting the store for its opening on Sunday, September 30. After about 90 minutes and 250 photos later, I left the location in awe! Big Top Souvenirs is incredibly detailed with beautifully ornate designs that capture the golden age of the circus perfectly. Here is a closer look at what you will find.


The centerpiece of the location is the Big Top Treats. This on-stage show kitchen will offer several delicious goodies including cotton candy, caramel apples, ice cold “Goofy’s Glaciers” beverages and much more. Look for a separate Disney Parks Blog article dedicated to this wonderful new addition (I can’t wait to sample the treats!).

The location will also contain a wide variety of merchandise goods including apparel, toys, dolls, plush, Duffy the Disney Bear, pins, Vinylmation, D-Tech, seasonal good and much more. There will be two embroidery stations for ear hats toward the back of the store.


I found a handful of new items featuring Dumbo, including shirts for kids, a new mug and a plate. I also found a Storybook Circus T-shirt that features Humphrey the Bear (yes!). Humphrey is featured on the Big Top Treats sign (and look for some bear paw prints outside the entrance).


The thing that impressed me the most were the endless details. When visiting, I strongly encourage looking at all of the fixtures and display units including the decorative wheels (there are a few different versions). I particularly liked the nod to Salty the Seal who first appeared in the animated short “Mickey’s Circus” in 1936. Look for it on one of the upside down metal bins (along with a few other character nods throughout the shop). This kind of attention to detail is why I love Disney Parks, and it’s why I can’t wait for the rest of New Fantasyland.

By Adam

Adam has been a fan of Disney since he was small. He runs the Disneybrit Podcast. He is also the author of several Disney books.

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