Product Developer Lindsay Voigt released some details of the up and coming DVC merchandise with around 40 new items for this year there is something for all tastes let’s take a look…
“We are introducing approximately 40 new items,” explained Lindsay. “We worked closely with the Disney Vacation Club team and guest research to find out what [Disney Vacation Club members] really wanted. It was a great collaboration that helped with the design direction.”
“Members were looking for a few things when it came to merchandise including subtle branding, simplistic left chest embroidery, polo shirts and jackets. Disney characters like Mickey Mouse and Tinker Bell were also important.” Personally I love it when Disney’s design team create subtly Disney inspired merchandise, that way even when you go to work you can have that little hidden Disney magic with you without getting in trouble with the boss!
Lindsay worked with Bob Holden from Disney Design Group to create a “key” piece of artwork featuring Mickey Mouse. A variety of items use that artwork including shirts, mugs, automobile magnets and more.
The DVC has, since 2004 had an annual pin release exclusively for their members. This year there is a series of four limited-edition pins that have a “vacation your way” theme. Jeanne Lewis, developer for Disney Pins, said that she was inspired by 500 Member Getaways vacation options across the globe for members. A new limited-edition pin will be released in February, May, August and November.
The part of this news that really caught my eye was the new merchandise logos created by Bob Holden and another artist named Jeff Granito, they feature Mickey and Minnie and have a wonderful vintage/retro feel and will be feature on resort items from this Spring. Now if only Disney can do the same for their other non DVC resorts so we can see a fuller return for resort specific merchandise!